`Working in synergy with the next generation of communications and information technologies, employers will monitor workers’ food and drink intake and exercise levels, tailoring wellbeing programmes to maximise their career potential. A fresh work culture understanding will emerge between workers and employers.
Workers will accept an always-on status demanded by an ultra-connected working world, but will expect companies to provide resources, support and technology to handle soaring levels of stress.
Optimisation is gathering momentum in today’s society and workplace.
Up to 20% of Ivy League college students in the US use smart drugs to increase their concentration, says the American Academy of Pediatrics.
The drugs are ‘becoming popular among city lawyers, bankers and other professionals keen to gain a competitive advantage over colleagues’, according to The Financial Times.
In Silicon Valley, nootropics – combinations of super-foods and vitamin pills designed to boost mental focus and concentration from start-ups such as Nootroo and Nootrobox – are becoming more popular among technology innovators.
The global vitamins, minerals and supplements industry already generates £46.6bn ($60bn, €53.7bn) annually and is expected to grow at mid-single-digit rates for the foreseeable future, according to the UBS CIO’s Longer Term Investments – Obesity report.
At the same time, the £7.7bn ($10bn, €8.9bn) sports nutrition and meal replacement sector is a particularly fast growing sub-segment of the industry.
Meanwhile, about 10,000 companies worldwide offer their staff online fitness trackers to help them to remain healthy and productive, and most firms with more than 500 employees in the US and Europe will offer them by the end of 2016, according to technology research company Gartner.`
Are you ready for the future of mood enhancing drinks and productivity boosters?