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Source: Roxana Torre (www.torre.nl)

Source: Roxana Torre (www.torre.nl)

How Europe moves

December 11, 2020

Original article by Manuela Andaloro published in Italian on Corriere dell’ Italianita’.

COVID-19, Brexit and populism have changed the choices of European Expats 

A recent report in the Financial Times on the impact of COVID on expats has confirmed what many have perceived and experienced for a few years now: the brain drain has stopped.

The EU’s 2019 Annual Report on intra-EU Labor Mobility confirms that although intra-EU mobility has continued to grow in 2019, it did so at slower pace than in previous years.

To date, three quarters of EU-28 expats living in Germany, the UK, Spain, and Italy represent 4.2% of the EU population.

But how have the trends and interests of many expats changed? How has the current pandemic affected the fluctuations? What other causes have an impact on expat choices?

First off, it’s appropriate to clarify the term “expat”. Various definitions can be given to the term, in this analysis we consider “expats” those living and working in a host country by choice or out of non-primary necessity, for a definite amount of time; professionals often with higher education (master degree, post graduate, PhD, etc.). Professionals who have freely chosen the host country for a number of “soft” reasons such as a family, the desire for internationality, and career advancement. Those who, by fortune or merit, had the luxury of choice.

How do European expats experience their choice today?

What factors, dynamics, and political events affect current, upcoming, or future plans to date? What social developments have triggered a remixing of expatriation and repatriation flows?

An interesting interview – part of a recent analysis by the Financial Times – to a return expat expresses some of it: “The lure of the dream expat life had faded” says Tara (not her real name), 38 “Trapped in quarantine meant that the ease of traveling – one of the main reasons for being there – no longer existed. And the rise in anti-foreigner sentiment was another factor” she says, “perhaps because of the increased competition for jobs caused by the economic downturn”. Tara is not the only expat who opts to return home due to the fallout from the pandemic. Significant data points to the fact that we are witnessing a strong upward trend.

To this day, there is no official and structured data on the topic, nor analysis released by official bodies. However, based on recent macroeconomic, political and social frameworks, on EU government data, as well as data from the real estate sector, we can make some hypotheses.

Many factors driving change and second thoughts point to Brexit, to the growth of populism, to the COVID-19 pandemic, and the related perception of how the host country has handled such an emergency. 

In a recent survey on its global customer base, the real estate franchise Knight Frank has revealed that nearly two thirds of expats (64%) say that the lockdown has influenced their decision to purchase a new property in their home country. Of these, approximately 29% said they will return to the country of origin full-time, and 57% are looking for a home to use there in the future.

UK and Ireland – Brain drain and counter-exodus?

Ireland seems to be leading the list of countries of return expats. The most recent figures of the Central Statistical Office show that 28,900 Irish people have returned to live and work from January to April 2020, the highest number in 13 years. And between March and September 2020, the Irish Department of Foreign Affairs  received approximately 8,000 return requests from the Irish abroad.

“Ten percent of our newly built home sales in Dublin in 2020 were from returning expats”, confirms Ray Palmer-Smith of Knight Frank’s Irish office.

The Oxford-Berlin Research study finds that the number of Brits who instead leave the UK for continental Europe is at its 10 year-highest, and about half of all British citizens living in Germany will have dual British and German nationality by the end of 2020.

The numbers are based on data from the Organization for Economic Cooperation and Development. The British who decided to obtain European passports (in Spain, Germany, France, and Italy) increased by more than 500 percent, and by 2,000 percent in Germany.

With expats reconsidering their options, the implications for relocation of businesses, for international schools, and for global corporations seem to be stronger.

Switzerland - reality check necessary?

Switzerland has a very high number of immigrants, about 25% of the resident population. Over 60% of them are highly educated, 85% are EU expats, often attracted in the country by very favorable fiscal conditions: a strategy, however, that other European countries are adopting more and more frequently. 

In 2019, net immigration was around 55,000, on par with the previous year, but down from an annual average of 72,000 from 2009 to 2016.

As for Switzerland as host country of choice chosen by European expats, the trend seems to be stalling. Life quality does not seem to be satisfactory.

The InterNations Expat Insider 2019 survey on expats shows how Switzerland scores 38th in terms of preferred expat country: the study highlights the difficulties and the cold reality of life in the Alpine nation.

The impressions of expats living in Switzerland have deteriorated in all five indices in recent years: quality of life, ease of accommodation, work, family life, and personal finance. “Switzerland has lost 40 places in the past five years. This is a big drop”, admits Malte Zeeck, founder and co-CEO of InterNations. Affordable health care (61st) and childcare (35th out of 36) are also major issues for expats .

While Switzerland was a major destination for career expatriates just a few years ago, it appears to have lost some of its appeal: around a fifth of respondents express great dissatisfaction .

To date, we can only hypothesize that the Covid crisis will have a further role in confirming a trend that still seems to point to the fact that fewer expats in recent years choose Switzerland as a new destination, or choose to stay there.

Germany - efficiency and humbleness

Germany has a significant and powerful economy which allows expats to have a high quality of life. The population of expats in the country has gradually increased over the years, and to date, expats in Germany represent 3.7% of the population (as opposed to 15% of total immigrants). The level of education in the country is high, as are public infrastructure and health systems.

A recent analysis of the country by Bloomberg shows how Germany tends to often be painted either by outsiders or by insiders in superlative terms  that are however mutually exclusive. A dichotomy, but neither extreme captures the real picture. Externally an enigmatically strong, orderly, efficient, or even enlightened country? Internally painted as a country that lives in the past, slow and calcified? Observations that often say more about observers than about the observation itself.

Germany is an economy, a society, and a culture extraordinarily good at cushioning the blows, but at the cost of giving up reinvention, innovation, and adaptation.

Unfortunately, various German institutions reinforce the tendency towards scarce innovation. The strong and traditional professional training of students proves to be useful to provide highly skilled workers for a specific career. But it does not help to prepare young Germans for the continuous challenges posed by the Fourth Industrial Revolution and the need for life-long learning. 

There is a strong humbleness in Germany: the country has sadly learned from history that “exceptionalism” is not only wrong, but dangerous. And it acts accordingly.

The Expat Insider 2019 analysis points out that the country ranks fourth in the world in terms of work, but social and language barriers often don’t make expat experiences easy.

Germany ranks third out of 64 for job security but among the bottom 10 for ease of acclimatisation. As for families, it seems that only Austria and Switzerland have an even more hostile attitude towards families with children.

A study by Destatis , the German Federal Statistical Office, confirms a strong decrease in arrivals and departures recorded in the first half of 2020; a decline recorded in March that is only due to the pandemic, while the data in recent years had shown a permanent trend in expat arrivals, and increasing if we consider the entire migrant population (2019 data).

For many, both inside and outside Germany, the efficient management of the pandemic has highlighted the country’s appeal: low unemployment, a generous and accessible healthcare system, effective political leadership and a stable society .

Italy - the new era that attracts foreign talent and return expats

Italy has almost 10% of the foreign population in 2019 , in third place after Germany and the United Kingdom, and followed by France and Spain .

Expats from all over Europe settle in Italy and represent almost 6% of the European population in the country (50% of the total number of immigrants, EU data, Istat, statista).

However, in expat polls, at least up to 2019, Italy does not score excellent results.  The cost of living in Italy is “higher than in many other EU countries, but different depending on the region and the city”.

The vast majority of European expats in Italy is concentrated in Lombardy, and in particular in Milan, with 15% of immigrants. The latter has received, from 2015 to date, an inexorable flow of investments in various sectors, including those of EU expats.

As for returning expats, the COVID crisis seems to have played a key role, in combination with the recent fiscal policies implemented by various European governments, Italy among the first to offer interesting tax benefits.

What emerges from the research COVID-19 - L’impatto sui giovani talenti (the impact on young talents) – conducted by the PWC Study Center on the joint initiative of Talents in Motion, PWC, and Fondazione con il Sud (foundation for the South) through the LinkedIn platform during the acute phase of the health emergency – is clear. The aim of the study was to understand how the pandemic has affected lifestyles, career paths, and expectations of Italian talents with an international profile. The results give a strong indication: over 25% of Italian expats abroad will return or have returned to Italy, and almost 80% are considering this option.

The actions implemented by the Italian government are perceived as more effective than those of the European Union, in responding to the COVID-19 crisis. The Italian government’s response is widely perceived as one of the best after the German one.

Will life as an expat in Europe as we know it today survive COVID-19, populism and Brexit?

Health concerns and travel restrictions mean that more expats in Europe and around the world return home.

All too quickly, COVID has stripped many elements of life from expats. Families in other countries suddenly seeming too far, the fear of being confined in a country where anti-COVID measures are not efficient, and the growing populism that could increase due to the inevitable economic crisis are all factors that have exponentially increased the interest of many in moving or returning to their country of origin. International companies will most likely continue to transfer talent across the world , perhaps in less amounts, or especially people in leadership positions. But even so, the constant flow of expats returning home is evident according to government data, recruitment indicators, and to real estate agents of the countries where many of them return. While the figures are still hard to come by, clear and strong signs of lasting change are beginning to emerge.

M.

(info@smartbizhub.com)

Original article published in Italian on Corriere dell’ Italianita’.

Manuela Andaloro How Europe moves - Expats Covid 19 Populism Brexit
Tags Expats, Europe, EU, COVID-19, populism, Brexit, Brain drain, Counter-exodus
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cover ownthewayoulive economy communication.jpg

Financial crises: when communication and the economy let you down

October 29, 2018

It was the summer of 2007 and I was reading a copy of the Financial Times. My interest was combined with apprehension and expectancy.

Interest in the reactions of the world’s financial leaders; apprehension about what was to be the start of one of the biggest ever economic and financial crises; expectancy with regard to the major players in the western world: how would they announce what was going on? Which signals, which strategies (as much in relation to business as communications) would be implemented by governments, the financial world and the press to counter the imminent impact and consequent media, economic and financial carnage?

I didn’t know it at the time, but I was reading the first chapters of a disaster that had been on the cards for some time.

Ben Bernanke, the then chairman of the Federal Reserve, the US central bank, confirmed that the subprime mortgage crisis would be contained. Bush was giving out confused signals and the world was witnessing a gargantuan but clumsy effort to save the American financial system from collapse.

Europe looked on with growing apprehension. Not long after, its own economy would find itself in the middle of one of the worst recessions since 1930, with GDP forecasts of minus 4% in two years, the sharpest contraction in the history of the European Union.

“In the UK, the Northern Rock bank was forced to apply to the Bank of England for an emergency loan and ended up being nationalised to protect its solvency (and the deposits of its customers). Those panicking customers queuing up outside branches of the bank hoping to withdraw their savings became one of the lasting images associated with the financial crisis in Europe.

September 15, 2008, the day the 150-year-old Lehman Brothers declared bankruptcy. (CNBC)

September 15, 2008, the day the 150-year-old Lehman Brothers declared bankruptcy. (CNBC)

In America, in the summer of 2008, the investment bank Lehman Brothers went into receivership (Chapter 11) after 150 years of business and following the credit crunch caused by the largest mortgage bubble in the history of the world economy. The mortgage institutions Fannie Mae and Freddie Mac, and the insurance company AIG, were saved by the government the week before, with tens of billions of public dollars.

smartbizhub smartplan manuela andaloro.jpg

Collapsing share prices, bankruptcies, mergers and restructurings caused the loss of millions of jobs, and a severe loss of confidence in the system, triggering a fundamental change in the banking sector. They also highlighted serious errors, shortcomings and gaps in the Western world’s information and communication system, which had failed.” (source: Laura Prina Cerai, Senior Investment Advisor, Altrafin AG).

The pre-Brexit beating European financial heart.

Throughout all this, during the summer leading up to the credit crunch, I accepted a role in the financial sector in London, taking the opportunity to learn all about the developing dynamics from the then beating European financial heart. This experience lasted over four years and was extremely instructive, strong and positive from many points of view.

Much can be said about those years in relation to governments, banks, the financial sector, the general public and the world of journalism.

A lot can also be said about the failure of the communication models of the time and the political and business dynamics still in place today.

Psychology and thought-leadership.

(Credits: frames from the film “The big short”)

(Credits: frames from the film “The big short”)

Strategic communication is vital for industry and governments. It has to aim to convey not only their goals, intentions and strategies to stakeholders and society, but also to educate the general public. Acting as unbiased thought-leaders to the extent possible on certain topics and movements and working to reduce false information, fake news, speculation: governments and industry have a moral duty to provide context and clarity. By working together and keeping communication channels open with the media and with influencers, creating information channels of mutual trust.

The financial crisis didn’t just have disastrous economic consequences, it also negatively impacted the public's faith in the financial world, tarnishing its reputation, and in the media.

(Credits: frames from the film “The big short”)

(Credits: frames from the film “The big short”)

Many critics at the time wondered whether financial journalists had done enough to dig down to the roots of the impending crisis beforehand, and at the same time, whether they had perhaps contributed to increasing public mistrust and anger. What went wrong?

Recently, in an interview given on the 10th anniversary of the peak of the crisis, Bill Emmott, editor of The Economist from 1993 to 2006, confirmed in a subsequent interview with the panel "Follow the money: how the crash of 2008 changed journalism worldwide”:

“The press had given alarm signals, but those signals were drowned by the media, which had increasingly turned into cheerleaders of the boom. In other words, they had strongly believed, as former IMF chief economist Ken Rogoff commented, "This time it will be different", deluding himself. And, unfortunately, the press is always part of this process. So I think the press was partly but not solely responsible for the crisis. It was part of the atmosphere of the times.” (ref. Journalism Festival)

The ability that was most tragically and dramatically lacking during the 2008 crisis was the ability to communicate - specifically, communicate the nature of the problem, what was at stake in terms of risks, and so why, in America alone, it was necessary to spend $700 billion of taxpayers' money to solve the problem.

Franklin D. Roosevelt

Franklin D. Roosevelt

Franklin Roosevelt, among few others, had been a genius of public psychology. He knew when and how to use the presidential media. His first 100 days of government were dotted with the release of timely updates to his exultant public, explanations of what he was doing and why, in clear, simple and collaborative terms. Do today's historians still debate the importance of Roosevelt, a saint, a skilled communicator or a manipulator? A combination of all this? The impact of the man that history remembers as a " Great Communicator " still has effects on America today.

And today?

The lack of strategic communication experts, and the often little understood need to create clear, open and trustworthy communication channels between the public, stakeholders, experts and the media, seems to be increasingly evident as one of the causes of the current crises in governments and industry.

From lack of trust to fake news to populism.

How else can we explain why, after the pro Brexit vote, the two most popular questions on Google UK were "What is Brexit" and "What is the EU"? How can we explain the failure of a "European Union" that passes through culture, passports, and the joining of forces? How can we explain informative speculation, the success of certain populist campaigns and fake news? The damage to the reputation of certain companies and the image of entire sectors?

How can current information and communication models be adapted to meet the growing needs of a public - citizens, professionals, politicians and academia - that has access to ever increasing amounts of information and of stimuli but little light, clarity and perspective on many issues?

Genuine EQ and AQ for increased agile awareness.

In the light of digital transformation, the communication models that will be more easily adaptable and implemented on a large scale will be based on social skills and emotional intelligence. We will be increasingly open to what experts call "AQ", adaptability quotient, which will allow us to understand scenarios and dynamics, and will make the most successful leaders masters of communication and relations, allowing them to better understand the public, engaging its involvement and, in some cases, even complicity.

IMG_4872.JPG

In this context, stability will increasingly lose importance, being replaced by leverage on agility. Today's business world requires communication models that are increasingly shifting from a top-down approach to one which fluctuates between top-to-bottom and bottom-to-top. Motivated, talented, highly communicative, high EQ and AQ individuals in key positions in companies are now essential to the new face of business.

Modern businesses are increasingly globalised and they drive change through different platforms. This is a key aspect from various points of view, not least that of reputation management, a factor largely neglected by the major financial and governmental players during the last financial crisis.

manuela andaloro own the way you live

It will no longer be possible to implement global and efficient communication systems using conventional communication methods, and they will require careful planning.

Reputation management is an essential part of business. Everything a company says, does, or neglects to do contributes to its reputation and brand equity. We must always remember that an essential component is listening and that communication is not a one-way process, but a multi-directional one, remembering that listening to all stakeholders, including the media, is key to all-round strategic communication, from branding to reputational impact.

After all, as the famous executive consultant and author Peter Drucker says, the most important thing in communication is hearing what isn’t said.

Manuela Andaloro

(info@smartbizhub.com)

 (As published in Focus ON’s cover story, article by Manuela Andaloro for Focus ON, 29th October 2018, download article in Italian here)

focus on manuela andaloro own the way you live
In Slider, Business Tags financial services, governments, corporations, populism, business, milan, EQ, politics, AQ, new york, london, communication
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